MY PROFESSIONAL RESUME

EDUCATION

California Polytechnic State University, San Luis Obispo                                          

Bachelor of Science in Agribusiness, Concentration: International Management

EXPERIENCE

Co-Founder / Head Of Strategy – Bread Loaf   Orange County, CA                                August 2017-­ Present  

• Bread Loaf is a digital first advertising agency that leverages new technology and creative tactics to deliver results for clients.  Everything we do is driven by the brand & campaign objectives.  Bread Loaf’s core focus is on customer acquisition, retention, and creative advertising. 

Founder / CEO – Davos Digital   Los Angeles, CA                                                                June 2016-­ Present  

• Davos Digital is a leading growth marketing and strategy firm focusing on customer acquisition, automation, and retention. Based in the Los Angeles, Davos leads Ecomm strategy and program management for emerging brands and fast growing startup’s.  Notable clients include DIFF Eyewear, MotoArt, Planetags, FrampCamp, The Flex Company, and Sign For Delivery.  

Head of Growth – Squeegy   Redondo Beach, CA                                                                February 2016-­ June 2016  

• Analyzed and optimized all customer acquisition growth channels including Facebook, paid search, display ads, and retargeting.
• Created an automated retention marketing program that included over 20 automated email drip campaigns and 15 push notifications that span over a 15-week acquisition funnel.
• Developed an 18-month media plan budget based off of investor and internal growth goals.

Director of Operations – StealthSocial   El Segundo, CA                                    December 2014-­ January 2016 

• Utilized an arsenal of growth strategy channels to create a holistic approach to produce measurable client results
• Provided   expertise   on   product   market   fit   and   interest   group   scalability   to   early   stage   startups   from portfolio companies at 500 Startups, Cross Cut Ventures, and Euro Play Capital
• Conducted A I B testing to optimize client email marketing campaigns, subscriber pop ups, and landing pages
• Executed multi-variant testing for multiple client ad campaigns
• Analyzed and generated daily KPI reports on business vitals such as CPA, LTV, CTR, revenue, ad spend, and conversion rates
• Leveraged network of digital marketing platforms to pioneer new client growth opportunities
• Developed internal processes for all client program operations using industry best practices and leveraging multiple technology platforms
• Facilitated   the   growth   of   a   direct   response   digital   marketing   team   consisting   of   media   buying, content creation, design, analysis, and development

Producer:  Digital ­ Automotive Marketing Consultants  (AMCI Global)  Marina  del  Rey,  CA October 2012 – December  2014  

• Produced digital program solutions for OEM marketing programs
• Developed wireframes, work flows, project timelines, digital creative, copy, and business requirements for custom client applications
• Traveled throughout the US to launch programs, train staff, and support client initiatives
• Leveraged new technology to create solutions in client RFP’s, pitches, and product offerings
• Produced cross platform onsite data capture applications integrated with I Beacon, RFID, and NFC technology
• Analyzed data and created custom web dashboards for client KPI metrics

Partner/Co Founder-Cal Coast Wine Club  Los Angeles,  CA                     December  2010 – December 2015 

• Founded Cal Coast Wine Club, an LA based E commerce wine business that specializes in selling boutique wines online
• Developed key partnerships between boutique wine producers with digital acquisition
• Created business and technical requirements for Ecommerce site specs, CRM database, and backend CMS
• Created the company’s digital customer acquisition strategy that focused on building subscription commerce

Production Director/Producer- Cory Martin Events Century City, CA      February 2012-October 2012

• Produced   events   from   start   to   finish   including:  design   concepts, proposals, bid   negotiations, CAD   renderings, vendor   RFP’s, execution, and onsite management
• Managed over 180 staff members for events in Los Angeles, Las Vegas, and New York
• Facilitated growth of new business with luxury automotive brands

Assistant Operations Manager- The VOX Group  El Segundo, CA                 January 2011 ­- February 2012

• Provided assistance to producers by tracking project budgets, vendor payments, overages, and new business pitches
• Developed and executed logistics plans for experiential marketing and event production projects
• Supervised project load-­in/load-­outs with a variety of production elements, vendors, and contractors

SKILLS

• Media Buying   (Facebook, Google Adwords, Twitter, Criteo, Pinterest, Reddit, Yelp, Adroll, Outbrain, Taboola), Project Management (SLACK, Redbooth, Trello, JIRA, Basecamp, Active Collab, Trello, Omni Plan, Omni Graffle, Visio), Affiliate (Commission Junction, Share-A-Sale), ESP Platforms  (Campaign  Monitor, Klaviyo, Convert Kit, Mail Chimp, Sail Thru, Campaigner,  Autopilot, Digital  River), ASO, SEM, SEO, Copywriting, Digital   and   Interactive  (User Experience/ User  Interface)
• Business/Process: SWOT Analysis, Acquisition Funnel Modeling, Email Automation, Data Analysis, Marketing Data Analytics, Lead Generation, Customer Acquisition, Growth Hacking